Unconventional Insights for Managing Stakeholder Trust

IF 4 4区 管理学 Q2 BUSINESS
M. Pirson, D. Malhotra
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引用次数: 91

Abstract

Initiatives to build and maintain trust with various stakeholders — customers, employees, suppliers and investors — have risen to the top of the executive agenda at many organizations. We continually hear about “transparency” initiatives, open-door policies and 360-degree evaluations, customer-retention programs, voluntary product recalls, initiatives for corporate social responsibility, rethinking of “customers as partners” and other trust-building moves. But the problem is that most companies don’t really understand how to manage stakeholder trust effectively. In fact, our research suggests that many of the trust-building initiatives and approaches that organizations invest in may be of questionable value. Others might actually destroy trust.
管理利益相关者信任的非常规见解
在许多组织中,建立和维护与各种利益相关者(客户、员工、供应商和投资者)之间的信任已经上升到执行议程的首位。我们不断听到“透明度”倡议、开放政策和360度评估、客户保留计划、自愿产品召回、企业社会责任倡议、重新思考“客户是合作伙伴”以及其他建立信任的举措。但问题是,大多数公司并不真正了解如何有效地管理利益相关者的信任。事实上,我们的研究表明,组织投资的许多建立信任的举措和方法的价值可能值得怀疑。其他的可能会破坏信任。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
3.30
自引率
2.40%
发文量
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