Does privacy matter to millennials? The case for personal cloud

IF 0.5 Q4 COMPUTER SCIENCE, SOFTWARE ENGINEERING

International Journal of Information Security and Privacy Pub Date : 2017-01-02 DOI:10.1080/15536548.2016.1243854

Murad A. Moqbel, Valerie L. Bartelt, M. Al-Suqri, A. Al-Maskari

引用次数: 8

Abstract

ABSTRACT To date, there is little research on the extent to which privacy, security, and trust influence consumer technology-use decisions based on generation. We, therefore, examine, through the lens of the expectancy-valence theory, the extent to which privacy, security, and trust influence the decision to use personal cloud computing among millennials. We also examine the moderating effect of innovativeness on these relationships. Our structural equation modeling (SEM) analysis of 371 millennials shows that privacy is irrelevant for millennials when making decisions to use personal cloud and that individuals with high innovativeness tend to disregard security when making an adoption decision.

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隐私对千禧一代很重要吗?个人云的案例

迄今为止，关于隐私、安全和信任在多大程度上影响基于世代的消费者技术使用决策的研究很少。因此，我们通过期望效价理论来研究隐私、安全和信任在多大程度上影响了千禧一代使用个人云计算的决定。我们还研究了创新对这些关系的调节作用。我们对371名千禧一代的结构方程模型(SEM)分析表明，在决定使用个人云时，隐私与千禧一代无关，具有高度创新能力的个人在做出采用决策时往往忽视安全性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Information Security and Privacy COMPUTER SCIENCE, SOFTWARE ENGINEERING-

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： As information technology and the Internet become more and more ubiquitous and pervasive in our daily lives, there is an essential need for a more thorough understanding of information security and privacy issues and concerns. The International Journal of Information Security and Privacy (IJISP) creates and fosters a forum where research in the theory and practice of information security and privacy is advanced. IJISP publishes high quality papers dealing with a wide range of issues, ranging from technical, legal, regulatory, organizational, managerial, cultural, ethical and human aspects of information security and privacy, through a balanced mix of theoretical and empirical research articles, case studies, book reviews, tutorials, and editorials. This journal encourages submission of manuscripts that present research frameworks, methods, methodologies, theory development and validation, case studies, simulation results and analysis, technological architectures, infrastructure issues in design, and implementation and maintenance of secure and privacy preserving initiatives.