Presence of Indian big IT brands on social media: An empirical study

Abstract

Social media has taken the world by storm and has quickly become an essential networking and Brand building tool. Irrespective of their size and nature of business, most of the Brands across the world have been able to some sort of social media presence as demanded by their customers. This paper explores the concept of social media presence and analyzes the social media metrics of Indian Information Technology Brands viz. Wipro, Infosys, TCS (Tata Consulting Services) and HCL(Hindustan Computer Limited). Based up on the data sourced from respective brands’ official social media websites and after analyzed on a 5-point simple scale, HCL and Infosys have a remarkable social media presence with scoring 3.75 points and making presence on 7 social media channels each. Wipro with 1.75 points, making presence on 5 social media channels stands ahead of TCS which scores 1.25, making presence on 6 social media channels.