IMPACT OF STRATEGIC FLEXIBILITY ON CRISIS MANAGEMENT: EXAMINING THE MEDIATING ROLE OF COGNITIVE ABILITY

Abstract

This study explored impact of Strategic flexibility on crisis management and also examined the mediating role of cognitive ability of decision makers in telecommunication sector of Amman, Jordan. This study was quantitative & cross-sectional by using the deductive approach and positivist philosophy. Primary data acquired through instrument based on close-ended questions. There were five relevant range of choices for agreement and disagreement. Data acquired by simple random sampling that is component of probability sampling from the target population. A total of 352 Managers and Assistant Managers were identified as the sample size out of 3500 total population at margin of error 5% and confidence level 95%. (Krejcie & Morgan, 1970). Data analyzed and interpreted by SPSS and PLS-SEM. Descriptive analysis performed by SPSS and model measurement and verification performed by PLS-SEM. There were 5-objectives that were accomplished by developing & testing 5-hypotheses. All direct relationships tested positive and significant amid independent & dependent variables. The study approved mediating role between CA, SF and CM.