Motivations for Tourism Shopping in Department Stores: An Exploratory Research about Tourists’ Profiles Visiting El Corte Inglés Gaia

IF 0.7 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM
Inês Boulhosa, Beatriz Casais
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引用次数: 3

Abstract

Abstract Shopping forms a part of tourism activity. It can be the main motivation to travel (shopping tourism), or a parallel tourist action (tourism shopping). Existing literature explores the attributes of products that tourists look for, as souvenirs. However, department stores are increasingly prominent on tour itineraries and promoted by tour guides, exploring the trend of purchasing luxury goods in tourism experience. This study identifies the profile and motivations of tourists to shop in department stores, whose main products refer to global luxury brands and do not show the authenticity of the destination. The research was developed in the department store El Corte Inglés Gaia, the only department store in the Porto destination. A survey was applied in the store during four days to 210 tourists who contacted the tourism office of the store. The results show that purchasing is not the main motivation for travelling, but it is an important activity. The department store is chosen for tourism shopping because of the quality and variety of products and services, personal selling and the advantages of tax refund for non-residents in the European Union. The paper contributes with the idea that shopping should be seen as an important activity in tourism and retailers should enhance the provision of differentiated services and experiences rather than just the authenticity of local products.
百货商店旅游购物动机:对到访英格尔萨梅斯盖亚的游客档案的探索性研究
购物是旅游活动的一部分。它可以是旅游的主要动机(购物旅游),也可以是一种平行的旅游行为(旅游购物)。现有文献探讨了游客寻找纪念品的产品属性。然而,百货商店在旅游行程中越来越突出,并在导游的推动下,探索了旅游体验中购买奢侈品的趋势。本研究确定了游客在百货商店购物的概况和动机,百货商店的主要产品是全球奢侈品牌,并不显示目的地的真实性。这项研究是在波尔图目的地唯一的百货公司El Corte ingl盖亚百货公司进行的。在四天的时间里,我们在商店里对210名与商店旅游办公室联系的游客进行了调查。调查结果显示,购买并不是旅游的主要动机,但却是一项重要的活动。旅游购物之所以选择百货商店,是因为其产品和服务的质量和种类,个人销售以及非欧盟居民退税的优势。这篇论文认为,购物应该被视为旅游中的一项重要活动,零售商应该加强提供差异化的服务和体验,而不仅仅是当地产品的真实性。
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来源期刊
European Journal of Tourism Hospitality and Recreation
European Journal of Tourism Hospitality and Recreation HOSPITALITY, LEISURE, SPORT & TOURISM-
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