Prediksi Minat Konsumen Terhadap Produk Perusahaan Direcet Selling Tianshi Menggunakan Artificial Neural Network (ANN)

Abstract

Tiansi is a company that markets health products. This company has difficulty predicting people's interest in products that are in high demand. By knowing precisely the consumer interest in the product, it will increase sales. The research aims to predict consumer interest in Tiansi products appropriately. The method used is one of the Artificial Neural Network (ANN) techniques, namely Backpropagation with Momentum. The sales data tested were sourced from Stockist 319 Padang. The results of this research that can precisely determine consumer interest are architecture 5-2-1 and 5-3-1. So that this research is very helpful in the procurement of goods to increase the value of sales.