A SEMANTIC ANALYSIS OF BEAUTY TERMS IN MAKE UP BOOKS

Ayu Putri Widyasari, Faiza Hawa, S. Ardini
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Abstract

The study aimed to reveal beauty terms used in makeup books, and to find out the kinds of beauty terms found in the makeup books and their meanings. This study used qualitative method based on Miles and Huberman’s theory. The writers used semantics approach based on theory of kind of meaning by Wijana and Rohmadi (2008). In this study, the writers found 69 beauty terms in two makeup books written by international top makeup artists and influencers. Those terms were then clustered into makeup tool, makeup application technique, make up terms, and makeup mistake. The 69 terms belong to primer and secondary meaning. As primer meaning. lexical meaning gained 8 terms, denotative meaning gained 15 terms, and literal meaning gained 6 terms. On the other side, the rest is grammatical meaning, connotative meaning, and figurative meaning. Each of them gained 10 terms, 13 terms, and 17 terms. This study informed that most of the terms in the context of beauty have experienced change in semantics. Denotative meaning was the top among those meanings. In relation to the findings of the beauty terms found in this study, this confirms that beauty enthusiasts, as part of our community, have established their own vocabulary 
化妆书中美容用语的语义分析
该研究旨在揭示化妆书中使用的美容术语,并找出化妆书中发现的美容术语的种类及其含义。本研究采用了基于Miles和Huberman理论的定性方法。作者采用了基于Wijana和Rohmadi(2008)的类意义理论的语义学方法。在这项研究中,作者从两本由国际顶级化妆师和网红撰写的化妆书中找到了69个美容术语。这些术语被归类为化妆工具、化妆技巧、化妆术语和化妆错误。这69个术语分引义和次义。作为引语的意思。词汇意义增加了8项,外延意义增加了15项,字面意义增加了6项。另一方面,其余的是语法意义、内涵意义和比喻意义。他们分别获得了10个席位、13个席位和17个席位。本研究发现,在“美”的语境中,大多数词语在语义上都发生了变化。外延意义是这些意义中最重要的。根据这项研究中发现的美容术语,这证实了美容爱好者,作为我们社区的一部分,已经建立了自己的词汇
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