Analysis of Gen Z Muslims' Interpersonal Behavior in Halal Food Purchasing in Indonesia

Q3 Economics, Econometrics and Finance

Journal of King Abdulaziz University, Islamic Economics Pub Date : 2022-01-01 DOI:10.4197/islec.35-1.6

Anton Bawono, Yudi Saputra and Fauzi Annur Anton Bawono, Yudi Saputra and Fauzi Annur

引用次数: 2

Abstract

This study provides a new perspective for halal food suppliers to consider consumers' interpersonal influences to increase purchase intensity. The study, as far as the authors are aware of, will be one of the first to examine halal food purchase intention among Gen Z Muslims using the theory of interpersonal behavior, and it could serve as a reference for the authorities to encourage the provision and campaigning for halal-certified food. Previous research indicates that planned behavior has an influence, particularly on the intention to purchase halal food products among Muslim millennials.

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Z世代穆斯林在印尼清真食品购买中的人际行为分析

本研究为清真食品供应商考虑消费者的人际影响以增加购买强度提供了新的视角。据作者所知，该研究将是第一个使用人际行为理论研究Z世代穆斯林购买清真食品意愿的研究之一，可以为当局鼓励提供和宣传清真认证食品提供参考。先前的研究表明，计划行为有影响，特别是对穆斯林千禧一代购买清真食品的意愿。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of King Abdulaziz University, Islamic Economics Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)

CiteScore

0.60

自引率

0.00%

发文量

期刊介绍： The aims and scope of the journal include: -To develop the emerging paradigm of Islamic economics on scientific lines through publishing original works in this field that pass its peer review process. -To promote dialogue and discussion on current issues in the fields of Islamic economics and finance among the international community of scholars. -To encourage empirical research on Islamic finance, takaful, zakah, awqaf and other Islamic institutions including case studies from Muslim economies. -Contemporary global economic issues viewed from an Islamic perspective. To publish book reviews of important works published in the field, including books in conventional economics, business and finance having some connection with Islamic economics and/or finance.