Fit models, not fat models: body inclusiveness in the U.S. fit modeling job market

IF 0.8 Q3 SOCIAL SCIENCES, INTERDISCIPLINARY
Kjerstin Gruys
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引用次数: 1

Abstract

ABSTRACT The extent to which the U.S. fashion industry is becoming more size- and shape- inclusive is highly contested. To assess whether or not this is occurring in women’s fashion, I draw from a content analysis of 162 online job advertisements for female fit models in the U.S. collected between 2012 and 2018. I show that fit modeling is, indeed, more size- and shape- inclusive than fashion modeling. However, when compared to the broader U.S. population, the sizes and shapes recruited in fit model ads are not inclusive. For example, only 16% of job ads recruited “plus-size” models, none recruited fit models larger than size 20/2X, and virtually all specified fit models with hourglass proportions. To the extent that fit models are selected because they mirror fashion brands’ “target customers,” these findings suggest that the U.S. fashion industry is not, in fact, becoming more size- and shape- inclusive.
健美模特,而不是肥胖模特:美国健美模特就业市场的身体包容性
美国时尚产业在多大程度上正在变得更大的规模和形状的包容性是高度争议的。为了评估这种情况是否发生在女性时尚界,我对2012年至2018年间收集的162份美国女性模特在线招聘广告进行了内容分析。我的研究表明,与时装模特相比,适合模特的尺寸和体型确实更加包容。然而,当与更广泛的美国人口相比时,健美模特广告中招募的尺寸和形状并不包括在内。例如,只有16%的招聘广告招聘“大码”模特,没有招聘超过20/2X码的合适模特,而且几乎所有的招聘广告都规定合适模特是沙漏型身材。从某种程度上说,选择合适的模特是因为她们反映了时尚品牌的“目标客户”,这些发现表明,事实上,美国时尚业并没有变得更加包容尺码和体型。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
1.80
自引率
20.00%
发文量
32
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