Commercial Correspondence: Pragmatics, Semantics, Syntax

Abstract

This article is devoted to analysis of specific features of contemporary Russian business correspondence. The functioning of commercial letter texts used in practice of verbal communication between business partners and verbal situation of organization of business correspondence examines in present text as a process formed in occasion with existed tradition of contacts in commercial sphere and in the same time in context of contemporary tendencies of liberal and democratic discourse of social communication. Practice of interpretation the text of business letter, different semantic aspects of this text, under-textual content of information transcended in written form is studying in concrete context of verbal communication. Positioning of participants of communication, constructed between them communicative distance and used by them verbal tactics connected with business ethic are examining in paper in quality of forms of verbal activity. Using in paper method of conceptual analysis of semantic features of business letters gives possibility not only to understand content and to make evaluation of text but also to determine mostly successful strategy of verbal contact (framing) with objective of achievement practically important and scientifically based results. Business correspondence is studied in paper as a conceptual product with all framing features and particularly by determined pragmatic scenario.