Strategi Pengembangan Usaha Agrobisnis Pedesaaan ‘SAGARA MERENTE’ Dengan Menggunakan Value Engineering (VE) dan AHP-BCOR

Abstract

The Rural Agribusiness of "SAGARA MERENTE" is an agribusiness that implements an integrated agricultural system that integrates business units in the agriculture, fisheries, and farm sectors by empowering local communities. Management of the development of rural agribusiness "SAGARA MERENTE" currently does not provide added value optimally and proportionally, so that it has no significant effect on increasing the business and increasing welfare for managers and for the local community. This requires an analysis of the causes of the not yet optimal business using Fault Tree Analysis (FTA), which identifies the real root cause of the failure of the rural agribusiness business, "SAGARA MERENTE." The research was conducted to obtain the best decision-making strategy from alternative choices of business development in increasing optimal added value using Value Engineering (VE) and the Analytical Hierarchy Process (AHP)-Benefit, Cost, Opportunity, and Risk (BCOR). The results obtained in this study show that the strategy used by the rural agribusiness 'SAGARA MERENTE' is a dynamic/aggressive strategy with the best choice for optimal decision making in business development, where the first is rooster farming, the second best is cultivation (catfish/parrot fish), the third best is livestock (cow/goat), the fourth best is trigona honey cultivation, and the fifth best is organic farming.