consumer engagement

Abstract

As many regular readers of P&T know, I often scan the literature of reports from the private sector and select some of these for my editorials. Recently, a report from the national BlueCross BlueShield Association (BCBSA) crossed my desk and appears to have important implications for P&T committee members in different sectors. Published at the end of 2006, the report was entitled Consumer Preferences and Usage of Healthcare Information. BCBSA conducted an online survey of more than 1,600 health insurance members from what the “Blues” call the Knowledge Networks Consumer Panel. Consumers were asked about the information they had used or would use to support the following four key health care decisions: