Melissa Aronczyk, Branding the Nation: The Global Business of National Identity

IF 1.9 3区文学 Q2 COMMUNICATION

International Journal of Communication Pub Date : 2014-06-16 DOI:10.5860/choice.51-5691

J. Pamment

引用次数: 4

Abstract

Melissa Aronczyk’s Branding the Nation is a watershed moment for the field of nation brands research. Published by the highly respected Oxford University Press, it is the first critical monograph on the topic to achieve mainstream recognition, as evidenced by a review in the Times Higher Education supplement. Drawing on over a decade of research and advertising industry experience, 100 interviews with practitioners, and the analysis of thousands of pages of documents from 12 countries, Aronczyk promises a comprehensive deconstruction of the phenomenon of nation brands in the context of nationalism, neoliberalism, and 21st-century nationhood. This promise is only partly realized however, with the initial theory-building sections providing the main contributions to the field. (Less)

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Melissa Aronczyk，《国家品牌化:国家认同的全球商业》

Melissa Aronczyk的《Branding the Nation》是民族品牌研究领域的一个分水岭。这本书由备受尊敬的牛津大学出版社出版，是第一本获得主流认可的关于这一主题的批判性专著，《泰晤士报高等教育增刊》的一篇评论就证明了这一点。通过十多年的研究和广告行业经验，对100位从业者的采访，以及对来自12个国家的数千页文件的分析，Aronczyk承诺在民族主义、新自由主义和21世纪国家地位的背景下全面解构民族品牌现象。然而，这一承诺只是部分实现，最初的理论建设部分为该领域提供了主要贡献。(少)

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Communication COMMUNICATION-

CiteScore

2.70

自引率

0.00%

发文量

期刊介绍： The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.