Exploring Experiential Quality in Sport Tourism Events: The Case of Macau Grand Prix

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2021-03-15 DOI:10.30519/AHTR.821699

Shan Wang, Yi Li, J. Wong

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引用次数: 6

Abstract

Understanding tourists’ future behavior is significant for local tourism profits. This paper aims to examine the interrelationships among experiential quality, tourist satisfaction, experiential trust, sharing tourism experience on social media, and extension effect. 796 responses were collected in the 66th MGP (Macau Grand Prix) via questionnaires. The results reveal that four dimensions (physical environment quality, access quality, outcome quality, and enjoyment quality) have positive effects on experiential quality. In addition, the results also indicate the following relationships: Experiential quality has a significant effect on tourist satisfaction; experiential quality and tourist satisfaction positively influence experiential trust; tourist satisfaction and experiential trust have significant effects on behavior of sharing tourism experience on social media, and both tourist satisfaction and experiential trust positively influence extension effect. This paper identifies the dimensions of experiential quality in sport tourism events and it plays a leading role in extending literature on tourists’ behavioral intentions of sharing behavior on social media and extension effect. The findings assist practitioners to implement marketing strategies of MGP, which enhance the extension effect and the new marketing promotions through social media. They also help various stakeholders such as destination managers and travel agents to trigger and increase local tourism

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探索体育旅游赛事的体验品质:以澳门格兰披治大奖赛为例

了解游客的未来行为对当地旅游利润具有重要意义。本文旨在探讨体验质量、游客满意度、体验信任、旅游社交媒体体验分享与延伸效应之间的相互关系。在第66届澳门格兰披治大奖赛期间，我们以问卷的形式收集了796份回复。结果表明，物理环境质量、可及性质量、结果质量和享受质量四个维度对体验质量有正向影响。此外，研究结果还表明:体验质量对游客满意度有显著影响;体验质量和游客满意度正向影响体验信任;游客满意度和体验信任对社交媒体旅游体验分享行为有显著影响，游客满意度和体验信任对延伸效应均有正向影响。本文对体育旅游事件的体验质量维度进行了识别，并对游客在社交媒体上分享行为的行为意向和延伸效应的文献进行了主导延伸。研究结果有助于从业者实施MGP的营销策略，增强其延伸效应，并通过社交媒体进行新的营销推广。他们还帮助各种利益相关者，如目的地管理者和旅行社，激发和增加当地旅游业

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.