Shaping cultural participation through social media

IF 3.1 Q2 BUSINESS, FINANCE
Michela Arnaboldi, Melisa L Diaz Lema
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引用次数: 3

Abstract

Thepublicsectorhasembracedauser-orientationparadigm, which has expanded through the open and democratic medium of social media. Although the potential of this digital technology and its visible outcomes have been analyzed in previous studies, there is virtually nothing on the complexity behind its implementation. This paper uses a case study involving three Italian museums to explore how social media strategy is shaped and enacted through their day-to-day business and activity. Museums are an ideal field for this kind of research because of the central role played by cultural participation and social media’s critical function in pursuing new audiences. The study reveals a deep change to practice, touching praxes and practitioner skills, and modi-fying strategies planned around the user’s approach, in the duality between authoritative and democratic voices. The findings disclose an emergent heterogeneity that is mapped along social media practices and the various associations linked to the praxes, opening the way for future studies concerned with the link between a user’s (traditional) physical experience on social media and the level of democracy in user engagement.

Abstract Image

通过社交媒体塑造文化参与
公共部门已经接受了一种以用户为导向的模式,这种模式通过社交媒体这一开放和民主的媒介得到了扩展。尽管在之前的研究中已经分析了这种数字技术的潜力及其可见结果,但实际上没有任何关于其实施背后的复杂性的研究。本文以三家意大利博物馆为例,探讨如何通过其日常业务和活动塑造和制定社交媒体战略。博物馆是这类研究的理想场所,因为文化参与和社交媒体在追求新受众方面发挥的关键作用。该研究揭示了实践的深刻变化,涉及实践和从业者技能,并根据用户的方法修改策略,在权威和民主声音之间的二元性。研究结果揭示了一种新兴的异质性,这种异质性沿着社交媒体实践和与这些实践相关的各种关联进行映射,为未来研究用户(传统)在社交媒体上的物理体验与用户参与中的民主水平之间的联系开辟了道路。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.90
自引率
18.20%
发文量
27
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