The tourism of business and conferences – Opening a convention bureau (CVB) in Albania

Abstract

The tourism of business, conferences and exhibitions is classified as the oldest form of tourism in the history of humanity and an aspect of the tourism industry which has seen a significant increase in recent years. The main purpose of this article is to study the impact of opening a Convention Bureau, in terms of development of tourism of business and congress. To achieve this goal, a survey analysis was conducted, which involved 50 tourist organizations in 3 cities, Tirana, Durrës and Elbasan, with the key objective to highlight the importance of opening a Convention Bureau to develop tourism of business and congress, as well as how to study and obtain results on its impact regarding increasing the productivity of tourism sector services. Consequently, the improvement of communication, coordination of information, development of best marketing and PR practices, also increases the need for investment in more specialized human resources, who must know the functioning processes of the Convention Bureau structures, in function of the development of this tourism sector. At the end of this study, it was concluded that opening of a Convention Bureau causes a greater development of the tourism of business and conferences, and this is confirmed by obtaining data on how this cooperation may produce successful outcomes in this regard.