Marketing a library in a hockey rink: lessons in embracing change

Q3 Social Sciences

Public Services Quarterly Pub Date : 2022-04-03 DOI:10.1080/15228959.2022.2047869

Sara Kuehl

引用次数: 1

Abstract

Abstract In 2021, Rochester Institute of Technology (RIT) Libraries temporarily relocated to a hockey rink while the campus library building underwent two years of extensive renovation and construction. Faced with a daunting move and upset patrons in the midst of the COVID-19 pandemic, RIT Libraries embraced the unexpected with creativity and humor. RIT Libraries gained buy-in and converted critics into fans by developing an integrated campaign as unconventional as their new home and engaging staff and campus partners throughout.

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推销冰球场上的图书馆:拥抱变化的教训

2021年，罗彻斯特理工学院(RIT)图书馆临时搬迁到冰球场，而校园图书馆大楼经历了两年的大规模翻新和建设。在COVID-19大流行期间，面对令人生畏的举动和沮丧的顾客，RIT图书馆以创造力和幽默接受了意想不到的事情。RIT图书馆通过开发一项像他们的新家一样非常规的综合活动，并在整个过程中吸引员工和校园合作伙伴，获得了支持，并将评论家转变为粉丝。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Services Quarterly Social Sciences-Library and Information Sciences

CiteScore

0.90

自引率

0.00%

发文量

期刊介绍： Public Services Quarterly covers a broad spectrum of public service issues in academic libraries, presenting practical strategies for implementing new initiatives and research-based insights into effective practices. The journal publishes research-based and theoretical articles as well as case studies that advance the understanding of public services, including reference and research assistance, information literacy instruction, access and delivery services, and other services to patrons. Articles may examine creative ways to use technology to assist students and faculty. Practice-based articles should be thoroughly grounded in the literature and should situate the work done in one library into the larger context of the situation.