Analysis on the Development Status and Trend of Local Media in the Era of Media Integration—Taking Changtu Media Integration as an Example

Abstract

: The new features of local media in the era of media integration are mainly manifested in content, form, communication and business model. Local media, such as Changtu Rongmei, are faced with many problems and difficulties in the development process. They must actively transform and upgrade, establish a new media operation system, and realize value innovation and commercial value promotion. In the future development, local media are mainly committed to professionalism and innovation, and need to strengthen cooperation with all sectors of society to enhance their sense of responsibility and influence. This paper takes local media such as Changtu Financial Media as an example to study the development status and future trend of local media in the era of financial media. Through the case analysis of local media and the comprehensive study of relevant literature, this paper explores the new features, difficulties and development trends of local media in the era of media integration.