Attitudinal Reactance: Another Response to Influence Attempts in Websites

Oluwande Adewoyin, Samuel O. Oluwadare, C. O. Daramola
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引用次数: 1

Abstract

Abstract The use of behavioural change systems in providing interventions for people is common in this present era of information technology. Many people depend on these systems for many reasons like safe driving, healthy food consumption, energy conservation, etc. Some of these systems have been successful in making people change positively while a larger percentage have not been successful due to many issues that were not addressed during the development of such systems. One of them is psychological reactance, a motivational state that is aroused when a person’s freedom is threatened or eliminated. It has major focus restoring any freedom that has been threatened. This forms the motivation for this work and it starts with a brief study of the theory of psychological reactance with a new view of accessing it from perceived usability perspective. To study reactance in people, a survey was conducted. It focussed on accessing reactance through attitudes to forced compliance in a persuasive website in the context of meal-planning. Results from this study showed that participants with high freedom text had better attitude to the website in terms of anger and perceived usability than participants with low-freedom text. This work confirmed the social agency proposition that the presence of social cues in a multimedia message can stimulate the social interaction pattern in people’s learning. Once this social interaction pattern is initiated, there is a high possibility for pupils to act as if they are interacting with another individual. Therefore, to some degree, social convention of human-to-human interaction sets in as participants with high freedom message had a lower anger score than participants with high freedom plus social message.
态度抗拒:对网站影响尝试的另一种反应
在当今信息技术时代,使用行为改变系统为人们提供干预是很常见的。许多人依赖这些系统的原因有很多,比如安全驾驶、健康食品消费、节能等。其中一些系统成功地使人们做出了积极的改变,而更大比例的系统由于在开发这些系统期间没有解决许多问题而没有成功。其中之一是心理抗拒,当一个人的自由受到威胁或消除时,就会产生一种动机状态。它的主要重点是恢复任何受到威胁的自由。这形成了这项工作的动机,它从心理抗拒理论的简要研究开始,从感知可用性的角度看待它的新观点。为了研究人的电抗,进行了一项调查。它的重点是通过一个有说服力的网站在饮食计划的背景下对强迫遵守的态度来获取抗拒。本研究结果显示,文本自由度高的参与者对网站的愤怒态度和感知可用性优于文本自由度低的参与者。本研究证实了社会代理命题,即多媒体信息中存在的社会线索可以刺激人们学习中的社会互动模式。一旦这种社会互动模式被启动,学生就很有可能表现得好像他们在和另一个人互动。因此,在一定程度上,具有高度自由信息的被试的愤怒得分低于具有高度自由和社会信息的被试。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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