Consumers' Mobile Health Adoption Intention Prediction Utilizing an Extended Version of The Theory of Planned Behavior

Abstract

The proliferation and adoption of phones and other emerging technologies in health care is significantly growing in Ghana. Though tapping into this technology innovation could tremendously improve health care in resource deficient settings, there is a dearth of research on adoption antecedents. Drawing strength from behavior studies anchored on the theory of planned behavior (TPB), our study proposed a model, and further sampled 386 respondents to predict mobile health adoption behavior. Empirical results of our study revealed that attitude, subjective norm, perceived behavior control, personal moral norm, and language all had a significant positive relationship with adoption intention. Furthermore, adoption intention was also revealed to have a significant positive relationship with behavior. And finally, Internet bandwidth was revealed to significantly moderate the relationship between adoption intention and actual adoption behavior. Based on the results, further insights for stakeholders and policy, implications for accelerating mobile health adoption, and suggestions for future research are subsequently delineated.