Analysis of E-commerce Business Strategy - Take JD.com, Inc. as the Case

Q2 Social Sciences
Zilin Huo, Ji-Yuan Du
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引用次数: 0

Abstract

The development of e-commerce has brought a lot of convenience to people. People can shop without going out with computers or mobile phones, and the goods are cheaper. With the development of e-commerce, e-commerce has become an important part of people's daily life. And JD.com, Inc, as a leading supply chain based technology and service enterprise, has built its own nationwide fulfillment infrastructure and last-mile delivery network. According to the Fortune Global 500 Companies by revenue in 2021, JD has been the largest retailer in China. At the same time of doing its retailing, with its advantages in customer services and operational efficiency and its strategy of long-term investment in services and logistics industry, JD has established a huge scale advantage and owned a market leading position. This article is focused on the development status and trend analysis of e-commerce in parallel with the market performance of JD.
电子商务经营战略分析——以京东为例
电子商务的发展给人们带来了很多便利。人们可以不用出门就带着电脑或手机购物,而且商品更便宜。随着电子商务的发展,电子商务已经成为人们日常生活的重要组成部分。京东作为一家领先的基于供应链的技术和服务企业,已经建立了自己的全国配送基础设施和最后一英里配送网络。根据2021年《财富》世界500强企业收入排名,京东一直是中国最大的零售商。在做零售的同时,凭借其在客户服务和运营效率方面的优势,以及长期投资于服务和物流行业的战略,京东建立了巨大的规模优势,拥有市场领先地位。本文重点分析了电子商务的发展现状和趋势,并结合京东的市场表现进行了分析。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Asian Journal of Business Research
Asian Journal of Business Research Social Sciences-Political Science and International Relations
CiteScore
2.40
自引率
0.00%
发文量
8
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