Portrayal of Society through Sexist Lenses: Misrepresentation of Women in Business in Print Media in Lesotho

Abstract

Reputation can build a person’s business profile to propel them to greater heights or ruin them and their business enterprise. The media can prop up a business or destroy it as perception carries value with customers. This study therefore sought to establish how the media in Lesotho gives coverage on female businesspeople in the country. The study interviewed women in business to solicit their opinions on how they benefit from how the local print media portray them.