Sharing economy platforms as mainstream: balancing pro-social and economic tensions

IF 3.6 4区 管理学 Q2 MANAGEMENT
Hugo Guyader, L. Olsson, M. Friman
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引用次数: 0

Abstract

Based on the Theory of Planned Behaviour, this study explains sharing economy platform usage intention. Our results based on PLS-SEM estimations with survey data (N = 655) from the carpooling context show that sharing orientation (i.e. sharing usage instead of owning/buying), grassroots engagement (i.e. non-profit organisation driven by volunteers), and platform authenticity (i.e. loyalty to the original carpooling practice) are strong determinants of people’s attitudes towards the carpooling platform, while trend orientation (e.g. the ‘sharing economy’ paradigm) is not significant. This implies that while digitalisation can optimise older practices (e.g. hitchhiking), online platforms facilitating contemporary sharing practices need to be embedded in the original sharing ethos and values to raise usage intention – even though the sharing economy has become mainstream.
共享经济平台成为主流:平衡亲社会和经济的紧张关系
本研究基于计划行为理论,对共享经济平台的使用意向进行解释。我们基于拼车情境下调查数据(N = 655)的PLS-SEM估计结果表明,共享取向(即共享使用而不是拥有/购买)、基层参与(即由志愿者驱动的非营利组织)和平台真实性(即对原始拼车实践的忠诚)是人们对拼车平台态度的重要决定因素,而趋势取向(例如“共享经济”范式)并不重要。这意味着,虽然数字化可以优化旧的做法(例如搭便车),但促进当代共享做法的在线平台需要嵌入原始的共享精神和价值观,以提高使用意愿——尽管共享经济已经成为主流。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
8.90
自引率
12.80%
发文量
52
期刊介绍: Total Quality Management & Business Excellence is an international journal which sets out to stimulate thought and research in all aspects of total quality management and to provide a natural forum for discussion and dissemination of research results. The journal is designed to encourage interest in all matters relating to total quality management and is intended to appeal to both the academic and professional community working in this area. Total Quality Management & Business Excellence is the culture of an organization committed to customer satisfaction through continuous improvement. This culture varies both from one country to another and between different industries, but has certain essential principles which can be implemented to secure greater market share, increased profits and reduced costs. The journal provides up-to-date research, consultancy work and case studies right across the whole field including quality culture, quality strategy, quality systems, tools and techniques of total quality management and the implementation in both the manufacturing and service sectors. No topics relating to total quality management are excluded from consideration in order to develop business excellence.
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