REPRESENTATION OF WOMEN IN BENGALI PRINT MAGAZINE: A CASE STUDY OF SANANDA

Koninika Kundu, Dr.Sumanta Dutta
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Abstract

Women as consumers have traditionally been treated as the head of the household. With the onset of feminism, the idea of this has changed, although patriarchal societies such as India still tend to place women in traditional roles. Hence, the purpose of this paper is to observe advertisements, which act as a mirror to societal perceptions, and understand the portrayal of the regional Bengali female consumer through studying Sananda, a popular fortnightly women’s interest magazine published in the Bengali language. All regular issues of Sananda between 2020 to 2021 have been studied for the purpose of this paper.
孟加拉印刷杂志中的女性代表性:以《sananda》为例
传统上,作为消费者的女性被视为一家之主。随着女权主义的兴起,这种观念发生了变化,尽管印度等男权社会仍然倾向于让女性扮演传统角色。因此,本文的目的是观察广告,作为社会观念的一面镜子,并通过研究Sananda,一个流行的两周女性兴趣杂志,以孟加拉语出版,了解孟加拉女性消费者的写照。为了本文的目的,我们研究了Sananda在2020年至2021年之间的所有常规问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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