Deborah D. Sellnow-Richmond, Amiso M. George, Marta Natalia Lukacovic, S. Salazar, Deanna D. Sellnow
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引用次数: 1
Abstract
ABSTRACT As COVID-19 raged through the United States, Americans were inundated with messages from multiple and competing sources, some based on political ideologies, fueled by misinformation, disinformation, and malinformation via cable and social media. This study uses the IDEA model for effective instructional risk and crisis communication to examine the role of state governors in encouraging compliance with public health recommendations. It examines the relationships between messages sent in high- and low-compliance states, between state compliance levels and tendencies in public attitudes, and between messages sent and resident decisions about COVID-19 compliance. We analyzed press release messages from governors of five states with high immigrant populations and surveyed the public in these states to examine compliance rates regarding COVID-19 protective actions. Findings illustrate that perceived source credibility is critical to behavioral compliance regardless of message content adherence and that political ideology may become a competing narrative and may influence resident decisions.
期刊介绍:
The Journal of Applied Communication Research publishes original scholarship that addresses or challenges the relation between theory and practice in understanding communication in applied contexts. All theoretical and methodological approaches are welcome, as are all contextual areas. Original research studies should apply existing theory and research to practical solutions, problems, and practices should illuminate how embodied activities inform and reform existing theory or should contribute to theory development. Research articles should offer critical summaries of theory or research and demonstrate ways in which the critique can be used to explain, improve or understand communication practices or process in a specific context.