The Role of Knowledge Sharing Mechanism in the Development of Pricing Strategy

Abstract

This paper aim to investigate the role of knowledge sharing mechanism for development the of pricing strategy, how knowledge sharing can improve the process of pricing strategy, what the factors that influence this development, survey was distributed via e-mail to CEO of marketing, we find that knowledge sharing can improve the development of pricing strategy inside the organization, organization must facilitate the knowledge sharing process to gain the best competitive advantage and improve their profitability.