THE INFLUENCE OF ENVIRONMENTAL CHARACTERISTICS AND SERVICE QUALITY ON REVISIT INTENTION IN CULINARY TOURISM (WISKUL) IN KAB. KOLAKA

JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Pub Date : 2023-05-31 DOI:10.37058/jem.v9i1.6704

Joshua Febri Satria, Andry Stepahnie Titing, I. Ismanto

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Abstract

The purpose of this study was to determine the effect of Environmental Characteristics and Service Quality on Revisit Intention on Culinary Tourism (WISKUL) in Kolaka Regency. This research is survey research using a questionnaire as an instrument. The population in this research were all customers who had visited Culinary Tourism (WISKUL) in Kolaka Regency and 110 respondents were taken using a purposive sampling technique. Data collection techniques are primary data and secondary data. The data obtained were analyzed using PLS analysis techniques through the Smart PLS software. Based on the results of this study, it shows that Environmental Characteristics and Service Quality have a positive and significant effect on Revisit Intention on Culinary Tourism (WISKUL) in Kolaka Regency. Greater influence by Environmental Characteristics which shows that the intention to return is influenced by several factors of Environmental Characteristics, namely employees who are friendly and responsive in providing services and having an attractive place, as well as comfortable interior (indoor) and exterior (outdoor) settings so that visitors feel comfortable to make revisit intention.

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环境特征和服务质量对泰国美食旅游重游意向的影响。KOLAKA

摘要本研究旨在探讨环境特征与服务品质对科拉卡县烹饪旅游重游意向的影响。本研究是以问卷调查为工具的调查研究。本研究的人口是所有访问过Kolaka Regency的烹饪旅游(WISKUL)的顾客，110名受访者采用了有目的的抽样技术。数据收集技术分为初级数据和次级数据。通过Smart PLS软件使用PLS分析技术对获得的数据进行分析。研究结果表明，环境特征和服务质量对科拉卡摄政地区烹饪旅游重游意愿有显著的正向影响。环境特征的影响更大，这表明返回的意愿受到环境特征的几个因素的影响，即员工在提供服务时友好和反应迅速，拥有一个有吸引力的地方，以及舒适的室内(室内)和室外(室外)设置，使游客感到舒适，从而产生重新访问的意愿。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)

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