Swedish Cold War history on YouTube – committed amateurs and heritagization from below

IF 1.1 2区文学 Q3 COMMUNICATION

Critical Studies in Media Communication Pub Date : 2022-09-16 DOI:10.1080/15295036.2022.2121411

Christian Widholm

引用次数: 0

Abstract

ABSTRACT This study explores the meaning-making of amateur videos on YouTube pertaining to the Swedish Cold War heritage and it contributes with a discussion on how videographic conventions and social media platform logics intervene in the ongoing informal heritagization of the Cold War era. The heritagization process of the Cold War remains in Sweden during the 1990s and the beginning of the new millennium coincided with the advent of the online society. The process seemed to resonate of the democratic ideals from the discourse of Heritage from below. Now it seemed like anyone had the possibility to become a heritage producer. However, heritagization from below came with unintended implications. The analysis of YouTube videos in this study suggests that the vernacular Cold War heritage is colored by an easily digested format containing of moving still pictures, mood-inducing soundtracks, luring camera perspectives, rhythmic editing, and genre loans from video games and horror films, which tend to safeguard the naturalness of filmed sites and an entire era.

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YouTube上的瑞典冷战历史-致力于业余爱好者和传承

本研究探讨了YouTube上有关瑞典冷战遗产的业余视频的意义制作，并有助于讨论视频惯例和社交媒体平台逻辑如何干预正在进行的冷战时代非正式遗产化。上世纪90年代，瑞典仍在进行冷战的遗产化进程，新千年的开始与网络社会的到来不期而遇。这一过程似乎与《来自下层的遗产》的论述产生了民主理想的共鸣。现在，似乎任何人都有可能成为传统制作人。然而，自下而上的传承带来了意想不到的影响。本研究中对YouTube视频的分析表明，通俗的冷战遗产被一种易于消化的格式所染色，这种格式包含了移动的静态图片、诱导情绪的配乐、诱人的镜头视角、有节奏的编辑以及从电子游戏和恐怖电影中借来的类型，这些都倾向于保护拍摄地点和整个时代的自然性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Critical Studies in Media Communication COMMUNICATION-

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Critical Studies in Media Communication (CSMC) is a peer-reviewed publication of the National Communication Association. CSMC publishes original scholarship in mediated and mass communication from a cultural studies and/or critical perspective. It particularly welcomes submissions that enrich debates among various critical traditions, methodological and analytical approaches, and theoretical standpoints. CSMC takes an inclusive view of media and welcomes scholarship on topics such as • media audiences • representations • institutions • digital technologies • social media • gaming • professional practices and ethics • production studies • media history • political economy. CSMC publishes scholarship about media audiences, representations, institutions, technologies, and professional practices. It includes work in history, political economy, critical philosophy, race and feminist theorizing, rhetorical and media criticism, and literary theory. It takes an inclusive view of media, including newspapers, magazines and other forms of print, cable, radio, television, film, and new media technologies such as the Internet.