The potential of bio certification to strengthen the market position of food producers

Modern Supply Chain Research and Applications Pub Date : 2020-12-23 DOI:10.1108/mscra-05-2020-0013

Yevhen Kononets, Horst Treiblmaier

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引用次数: 4

Abstract

PurposeThe purpose of the paper is to critically evaluate the applicability of bio certification in farmers' activity to reduce unfair trading practices in the food supply chain. The secondary purposes are describing the economic reasons of using bio certification and perspectives of using web trading platforms among food producers.Design/methodology/approachData collection included face-to-face interviews with 15 Austrian and German farmers who operate on bio food markets as well as a quantitative survey regarding their assessment of unfair trading practices. This study presents both quantitative and qualitative analyses.FindingsBio certification is more likely unable to eliminate or mitigate unfair trading practices in the food supply chain, however bio certification is able to increase efficiency of farmers together with other web tools.Originality/valueThe study is the first to empirically investigate the applicability of bio certifications, its advantages and impact on unfair trading practices in the food supply chain. It focuses on small and medium-sized food producers and farmers. The research also reveals the perspectives of using web trading platforms in farming activity.

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生物认证的潜力，加强食品生产商的市场地位

本文的目的是批判性地评估生物认证在农民活动中的适用性，以减少食品供应链中的不公平贸易行为。次要目的是描述使用生物认证的经济原因和在食品生产商之间使用网络交易平台的观点。设计/方法/方法数据收集包括与15名在生物食品市场经营的奥地利和德国农民进行面对面访谈，以及对他们对不公平交易行为的评估进行定量调查。本研究采用定量分析和定性分析相结合的方法。发现生物认证更有可能无法消除或减轻食品供应链中的不公平贸易行为，然而生物认证能够与其他网络工具一起提高农民的效率。该研究首次实证调查了生物认证的适用性、其优势以及对食品供应链中不公平交易行为的影响。它的重点是中小型粮食生产者和农民。该研究还揭示了在农业活动中使用网络交易平台的前景。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Modern Supply Chain Research and Applications

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