Message Presentation Is of Importance as Well: The Asymmetric Effects of Numeric and Verbal Presentation of Fear Appeal Messages in Promoting Waste Sorting

IF 3 3区社会学 Q1 COMMUNICATION

Environmental Communication-A Journal of Nature and Culture Pub Date : 2022-11-17 DOI:10.1080/17524032.2022.2151487

Xiaodong Yang, Lianshan Zhang

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引用次数: 0

Abstract

ABSTRACT This study aimed to investigate the effectiveness of fear appeal messages to promote public engagement with municipal solid waste (MSW) sorting in China using the extended parallel process model (EPPM). By adding information format to the EPPM as guided by the construal-level theory, the study examined whether the interaction effects of threat and efficacy on behavioral intention varied in terms of verbal and numeric information format. The 2 × 2 × 2 factorial experiment revealed a significant main effect for efficacy. The threat, albeit having no significant main effect itself, moderated the effect of efficacy on behavioral intention. Moreover, the significant three-way interaction effect of threat, efficacy, and information format suggested that individuals who received low-threat and high-efficacy messages in numeric format had the highest intention to perform MSW sorting. Findings from this study imply that how messages are presented is of just as much importance as what to communicate to the public when designing environmental campaigns.

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信息表达也很重要:恐惧呼吁信息的数字和语言表达在促进垃圾分类中的不对称效应

摘要:本研究旨在利用扩展平行过程模型(epppm)研究恐惧呼吁信息在促进公众参与中国城市生活垃圾(MSW)分类中的有效性。本研究以识解水平理论为指导，在epm中加入信息格式，考察了威胁和效能对行为意向的交互作用在言语和数字信息格式上是否存在差异。2 × 2 × 2析因实验结果显示主效应显著。虽然威胁本身没有显著的主效应，但它调节了效能对行为意向的影响。此外，威胁、效能和信息格式之间存在显著的三向交互效应，表明收到数字格式的低威胁和高效率信息的个体具有最高的垃圾分类意愿。这项研究的结果表明，在设计环保运动时，如何传达信息与向公众传达什么同样重要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Environmental Communication-A Journal of Nature and Culture Multiple-

CiteScore

6.30

自引率

7.40%

发文量

期刊介绍： Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.