Informatization Development and Management of Marketing in the Internet + Era

Da-Hai Tang
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Abstract

The advent of the Internet + era has not only caused changes in the flow of information, but has also affected the form of modern marketing management to a considerable extent. The characteristics of the socialist market economy determine that the market has a direct impact on the production and sales of enterprises. Therefore, marketing in the Internet era needs to fully conform to the characteristics of the market economy, and only in this way can it meet the needs of diversified market development. With the development of informatization in many industries, more and more companies are aware of the role of marketing management informatization for their own development, and are actively applying Internet information technology, and the overall effect is very significant. This article will focus on the analysis and research of the information development path of marketing in the Internet + era, in order to provide a reference for relevant units.
互联网+时代营销的信息化发展与管理
互联网+时代的到来,不仅引起了信息流的变化,也在相当程度上影响了现代营销管理的形式。社会主义市场经济的特点决定了市场对企业的生产和销售有着直接的影响。因此,互联网时代的营销需要充分符合市场经济的特点,只有这样才能满足多元化市场发展的需要。随着许多行业信息化的发展,越来越多的企业意识到营销管理信息化对自身发展的作用,积极应用互联网信息技术,整体效果非常显著。本文将重点对互联网+时代营销的信息化发展路径进行分析研究,以期为相关单位提供参考。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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