CONTENT ANALYSIS OF TRIPADVISOR REVIEWS ON SAFE TOURISM CERTIFIED RESTAURANTS DURING THE COVID-19 PANDEMIC

Q2 Social Sciences

African Journal of Hospitality, Tourism and Leisure Pub Date : 2022-09-19 DOI:10.48119/toleho.1135370

Eylem Taşdağitici, M. Tuna

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引用次数: 0

Abstract

Covid-19 outbreak, which emerged in December 2019, deeply affected the economies. During the Covid-19 outbreak, there was a significant decline in restaurant revenues, foreign currency inflows and employment. The outbreak has caused radical changes in lifestyles and consumer behaviors. The universe considered in this study comprised users who ate at Safe Tourism Certified restaurants in Turkey and commented on the Tripadvisor website. In this study, the content analysis method, which is used in qualitative research methodologies, was applied. In this context, a total of 922 reviews for 98 Safe Tourism Certified restaurants on the Tripadvisor website between 11 March 2020 and 20 April 2022 were examined with the help of Nvivo 12 program. It was determined that 80.6% of the customer comments were positive. The most emphasized factors in the comments were taste, price, attitude and behavior of the employee, view, food and beverage quality, cleanliness, punctuality, employee care and Covid-19 security measures. According to the findings, suggestions for the sector and future research were presented.

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2019冠状病毒病大流行期间tripadvisor对安全旅游认证餐厅的评论内容分析

2019年12月爆发的新冠肺炎疫情对经济产生了严重影响。在新冠肺炎疫情期间，餐馆收入、外汇流入和就业大幅下降。疫情已导致生活方式和消费者行为发生根本性变化。这项研究考虑的范围包括在土耳其安全旅游认证餐厅用餐并在Tripadvisor网站上发表评论的用户。本研究采用定性研究方法中的内容分析法。在此背景下，在Nvivo 12计划的帮助下，在2020年3月11日至2022年4月20日期间，Tripadvisor网站上对98家安全旅游认证餐厅的922条评论进行了审查。经确定，80.6%的客户评论是积极的。评论中最强调的因素是口味、价格、员工的态度和行为、风景、食品和饮料质量、清洁度、准时性、员工关怀和新冠肺炎安全措施。根据调查结果，对行业和未来的研究提出了建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

African Journal of Hospitality, Tourism and Leisure Social Sciences-Geography, Planning and Development

CiteScore

2.70

自引率

0.00%

发文量

审稿时长

8 weeks

期刊介绍： AJHTL is a proudly African, independent, privately owned multidisciplinary peer-reviewed journal, not aligned to any institution which is published quarterly. We encourage academic debate and are fully electronic and dedicated to increasing the depth of research across a range of related disciplines with the primary objective of promoting research. New researchers are especially welcome to submit articles to us for consideration. Our articles are read by scholars, students and industry globally. Only authors may submit a paper for review and only original research is considered for publication. Articles that have been either published elsewhere or which are currently considered for publication elsewhere, must not be submitted for reviewing. A journal publication might take from about one month up to one nine months to appear. The reviewing process is competitive with less than 69% of papers considered finally being accepted for publication. Authors must be certain that their paper meets the academic standards of rigorous scholarly research. Authors must have reviewed and cited the critical and recent English references that relate to the research paper. Where other language references are used these must be translated. Articles must be English language edited by authors prior to submission to the journal.