Common or Not? Variations in E-Commerce Adoption Factors Between India and the USA

IF 3 4区管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE

Journal of Global Information Technology Management Pub Date : 2023-04-03 DOI:10.1080/1097198X.2023.2200382

Reuban Gnana Asir T

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Abstract

ABSTRACT The e-commerce adoption rate is not the same across countries, and there are significant variations. While most technology adoption research has been carried out in on ecommerce across countries, this study focuses on introducing novel constructs with a mix of cross-cultural study. The present study therefore uses a sample mix from a developed nation (the USA) and a developing nation (India) to explore the e-commerce adoption factors. In this study, the supportive factors of perceived trust are hypothesized as causal factors for e-commerce adoption and studied with USA and India results. The factors considered in the proposed model are: hedonic motivation; comparison shopping; and perceived trust (further classified as honesty, benevolence, and competence). The study used Amazon’s MTurk to collect data from Indian (n = 471) and US (n = 440) respondents. The results of the multi-group moderation technique reveal that honesty, comparison shopping, and hedonic motivation were stronger for the US sample, while benevolence and comfort were stronger for the Indian sample. Based on the results, theoretical contributions, managerial implications, and future research directions are discussed.

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普通与否?印度和美国电子商务采用因素的差异

各国的电子商务采用率不尽相同，且存在显著差异。虽然大多数技术采用研究都是在各国的电子商务中进行的，但本研究的重点是引入跨文化研究的新结构。因此，本研究使用来自发达国家(美国)和发展中国家(印度)的样本组合来探索电子商务的采用因素。在本研究中，感知信任的支持因素假设为电子商务采用的因果因素，并与美国和印度的结果进行了研究。该模型考虑的因素有:享乐动机;比较购物;感知信任(进一步分为诚实、仁慈和能力)。该研究使用亚马逊的MTurk从印度(n = 471)和美国(n = 440)受访者中收集数据。多群体调节技术的结果显示，诚实、比较购物和享乐动机在美国样本中更强，而仁慈和安慰在印度样本中更强。在此基础上，讨论了理论贡献、管理意义和未来的研究方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Global Information Technology Management INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

4.10

自引率

10.00%

发文量

期刊介绍： The Journal of Global Information Technology Management (JGITM) is a refereed international journal that is supported by Global IT scholars from all over the world. JGITM publishes articles related to all aspects of the application of information technology for international business. The journal also considers a variety of methodological approaches and encourages manuscript submissions from authors all over the world, both from academia and industry. In addition, the journal will also include reviews of MIS books that have bearing on global aspects. Practitioner input will be specifically solicited from time-to-time in the form of invited columns or interviews. Besides quality work, at a minimum each submitted article should have the following three components: an MIS (Management Information Systems) topic, an international orientation (e.g., cross cultural studies or strong international implications), and evidence (e.g., survey data, case studies, secondary data, etc.). Articles in the Journal of Global Information Technology Management include, but are not limited to: -Cross-cultural IS studies -Frameworks/models for global information systems (GIS) -Development, evaluation and management of GIS -Information Resource Management -Electronic Commerce -Privacy & Security -Societal impacts of IT in developing countries -IT and Economic Development -IT Diffusion in developing countries -IT in Health Care -IT human resource issues -DSS/EIS/ES in international settings -Organizational and management structures for GIS -Transborder data flow issues -Supply Chain Management -Distributed global databases and networks -Cultural and societal impacts -Comparative studies of nations -Applications and case studies