Heritage touristscapes: a case study of the Island of Hvar

Abstract

The paper examines conflicts between the ideas of heritage and tourism, and advocates sustainable approach to tourism planning in cultural landscape. The research introduces heritage urbanism as a sustainable method for enhancing the role of heritage in tourism as a local development tool, stressing that active use of cultural landscape in tourism can bring about positive response to global competitiveness and development of a tourist site, regarding its positive influence on destination recognition and heritage revitalization. A case study carried out on the Croatian Island of Hvar investigates this tension between the preservation of the existing landscape’s character and change.