Engaging Offline Communities Online Amid COVID-19: A Case Study of Independent Theaters

CSCW '20 Companion : conference companion publication of the 2020 Conference on Computer Supported Cooperative Work and Social Computing : October 17-21, 2020, Virtual Event, USA. Conference on Computer-Supported Cooperative Work and So... Pub Date : 2020-10-17 DOI:10.1145/3406865.3418323

S. A. Ankenbauer, A. Lu

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引用次数: 7

Abstract

COVID-19 has been detrimental to small businesses like independent theaters that exist to engage with the public offline. Independent theaters across the US have temporarily closed their doors and turned to various technologies to increase their virtual presence and (re)connect with their communities online. We present an investigation into theaters' strategies of 1) attracting existing patrons, 2) encouraging commitment, and 3) fostering contribution in an unforeseen public health crisis where face-to-face interactions are no longer possible. Our results suggest that emphasizing shared identity and relying on technologies to facilitate new forms of interactions that were not available offline are critical to the migration of offline community to online settings.

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2019冠状病毒病期间线上线下社区的参与:以独立影院为例

COVID-19对像独立剧院这样的小企业来说是有害的，这些小企业的存在是为了与公众进行线下互动。美国各地的独立影院都暂时关闭了大门，转而使用各种技术来增加他们的虚拟存在感，并(重新)与他们的在线社区联系。我们对剧院的策略进行了调查:1)吸引现有顾客，2)鼓励承诺，3)在无法预见的公共卫生危机中促进贡献，面对面的互动不再可能。我们的研究结果表明，强调共享身份和依靠技术来促进线下无法获得的新形式的互动，对于线下社区向在线环境的迁移至关重要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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CSCW '20 Companion : conference companion publication of the 2020 Conference on Computer Supported Cooperative Work and Social Computing : October 17-21, 2020, Virtual Event, USA. Conference on Computer-Supported Cooperative Work and So...

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