Analysis of Rural Women's Participation in Income Generating Activities in District Mardan

Abstract

Purpose: The contemporary research was intended to survey the countryside women's participation in monetary creating activities and had explored socio-economic obstacles faced by them while carrying out their home activities. Methodology: Survey was carried out in two purposively selected villages in the Mardan district of Khyber Pakhtunkhwa province. by Usage of a simple random technique, targeting a total of 112 women respondents’ primary data were collected with the help of a semi-structured interview schedule and analyzed with the help of descriptive statistics techniques. Findings: The study found that the literacy rate was low among the sampled respondents therefore livestock rearing and embroidery work was the most common income-generating activities among the respondents. There were no formal and recognized training centers or any other guidance providers for the women in the study area. Moreover, the lack of marketing facilities had restrained the respondents to sell out their products at cheaper prices, therefore, sampled respondents faced problem/s in performing income-generating activities in the study area. Implications: credit and marketing facilities can also be promoted for the sustainable business advancement of the rural women so they can sell their products at reasonable prices to improve their socio-economic conditions.