Letter from the Editors: Special Forum on “Managing Reputation across Borders”

Abstract

This issue explores the importance of managing reputation across borders. Despite extensive literature examining antecedents and consequences of firm-level reputation, multinational enterprise (MNE) managers face challenges managing reputations across different countries. Our ability to advise these managers would benefit from better understanding factors influencing reputation development across countries and the ways that reputations can be transferred across borders. We create a roadmap of opportunities for more research in this area and introduce the four issue articles related to managing reputation across borders. The issue also contains one article addressing challenges for qualitative research about international business in the Covid-19 era.