Retraction of: The rhetorics of fictiveinteraction in advertising: The case for imagined direct speech in argumentation

Abstract

Retraction of: Brandt, Line. November 2016. The rhetorics of fictive interaction in advertising: The case for imagined direct speech in argumentation. Volume 9(2), pages 149–182. (DOI: https://doi.org/10.1515/cogsem-20160006). This article has been withdrawn due to copyright infringement of the article Brandt, Line & Esther Pascual. 2016. “Say hello to this ad” – The persuasive rhetoric of fictive interaction in marketing”. In Esther Pascual and Sergeiy Sandler (eds.), The Conversation Frame. Forms and functions of fictive interaction, 303–322. Amsterdam: John Benjamins.