Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products

Abstract

The purpose of this study is to investigate the relationship between the green value, emotional value, environment conscious, consumers’ perceived quality, and repurchase intention towards green products at Parkson Bandar Utama, Selangor. The variables are divided into three models where perceived quality is acting as the mediating variable and repurchase intention as the dependent variable. The questionnaires were filled by the respondents who already purchased green products at Parkson Bandar Utama. For this quantitative research, a total of 200 respondents participated in the survey. The study has found that green value has significant relationship with both perceived quality and repurchase intention. Emotional value has significant relationship with perceived quality. However, its relationship with repurchase intention is insignificant. For environment conscious, though its relationship with perceived quality is insignificant, when paired against repurchased intention, the relationship is found to be significant.