Beyond Individualized Responsibility Attributions? How Eco Influencers Communicate Sustainability on TikTok

IF 3 3区社会学 Q1 COMMUNICATION

Environmental Communication-A Journal of Nature and Culture Pub Date : 2022-08-18 DOI:10.1080/17524032.2022.2131868

Brigitte Huber, Robert Lepenies, Luis Quesada Baena, Joachim Allgaier

引用次数: 3

Abstract

ABSTRACT Sustainability communication is of increasing importance. While sustainability communication in traditional media has already been well researched, more research is needed about social media platforms in this regard. By focusing on sustainability communication on TikTok, this study makes an important contribution to the literature. More specifically, we investigate how eco influencers communicate sustainability on TikTok. Findings from content analysis (n = 242) reveal that eco influencers cover a wide range of different topics. Individual responsibility attributions are dominant in short videos posted on the platform. Videos presenting broader perspectives are more likely to refer to empirical evidence. Implications for science and environmental communicators are discussed.

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超越个人责任归因?生态影响者如何在TikTok上传播可持续性

可持续性传播越来越重要。传统媒体的可持续传播已经得到了很好的研究，但社交媒体平台在这方面还需要更多的研究。本研究通过关注TikTok上的可持续性传播，对文献做出了重要贡献。更具体地说，我们调查了生态影响者如何在TikTok上传播可持续性。内容分析的结果(n = 242)表明，生态影响者涵盖了广泛的不同主题。在该平台发布的短视频中，个人责任归因占主导地位。呈现更广阔视角的视频更有可能参考经验证据。讨论了对科学和环境传播者的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Environmental Communication-A Journal of Nature and Culture Multiple-

CiteScore

6.30

自引率

7.40%

发文量

期刊介绍： Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.