Improving the Quality of Life by Utilizing Social Media as a Media for Marketing Activity Therapy Product of Breast Cancer Survivor in Medan City

Hasnida, N. L. Lubis, R. Lubis, Lilis Novitarum
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Abstract

Breast cancer survivors have a desire to remain productive in helping the family's economic function. As housewives, breast cancer survivors have free time that can be used to earn income. Moreover, at this time, easy access to information through social media is one way to market their handicraft products. However, this is still not the main focus of the group. Considering that the average age has passed the age of 50, their ability to use social media is still very lacking. Whereas with survivors having positive activities, they are expected to increase their motivation and quality of life. The purpose of this community service is to improve the quality of life of survivors by preparing breast cancer survivors to be able to independently produce handicrafts and market them digitally through social media. Activities carried out using training and mentoring methods in using social media as an effective marketing medium. After providing assistance in uploading handicrafts to social media by using services to expand their reach, the interest of buyers began to increase and the sales of handicrafts began to increase.
利用社交媒体作为媒介,改善棉兰市乳腺癌幸存者治疗产品营销活动的生活质量
乳腺癌幸存者希望在帮助家庭经济运转方面保持生产力。作为家庭主妇,乳腺癌幸存者有空闲时间可以用来赚取收入。此外,在这个时候,通过社交媒体轻松获取信息是推销他们的手工艺品的一种方式。然而,这仍然不是小组的主要关注点。考虑到他们的平均年龄已经超过50岁,他们使用社交媒体的能力仍然非常缺乏。然而,如果幸存者有积极的活动,他们就会增加自己的动力和生活质量。这项社区服务的目的是通过为乳腺癌幸存者做好准备,使他们能够独立制作手工艺品,并通过社交媒体进行数字化营销,从而提高幸存者的生活质量。通过培训和指导的方式开展活动,将社交媒体作为有效的营销媒介。在通过服务帮助将手工艺品上传到社交媒体,扩大他们的覆盖面后,买家的兴趣开始增加,手工艺品的销量开始增加。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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