Power Play and Performance in Harajuku

Abstract

Th is article analyses the structures and implications of Japan’s contemporary street fashion cultures, primarily those of Harajuku. Using Roland Barthes’ analogy of dress and dressing it situates the radical subcultural styles within traditional Japanese aesthetics and in a wider history of fashion. Examining various motifs from kawaisa to uniforms, cross-dressing, masks and the politics of second-hand fashion, it deals with theories of authenticity, appearance and agency.