Journey to the stars program: the gendered and generational governance of professionalization on Wattpad

IF 1.1 2区文学 Q3 COMMUNICATION

Critical Studies in Media Communication Pub Date : 2022-05-06 DOI:10.1080/15295036.2022.2069279

Anthony Twarog

引用次数: 1

Abstract

ABSTRACT This article proposes that professionalization services are significant media industry spaces because they are the first access points to industry work for many nonprofessionals. I use business-facing marketing materials from the popular self-publishing platform Wattpad as a case study, drawing on discourse analysis to argue that the platform’s strict guidelines governing which users can professionalize are a response to gendered and generational assumptions within legacy media industries about the commercial value of the data gathered from Wattpad’s predominantly young and female userbase. Weighing Wattpad’s business-facing rhetoric against the platform’s strict governance of professionalization, I argue that the efforts of platforms to promote their users to legacy media industries as exploitable workforces can provide important insights into how and why platforms structure professionalization for their users.

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星际之旅:Wattpad职业化的性别和代际治理

本文提出，专业化服务是重要的媒体行业空间，因为它们是许多非专业人士进入行业工作的第一个接入点。我以流行的自助出版平台Wattpad面向商业的营销材料为例，通过话语分析来证明，该平台严格的指导方针管理着哪些用户可以专业化，这是对传统媒体行业中关于Wattpad主要是年轻和女性用户群收集的数据的商业价值的性别和代代性假设的回应。权衡Wattpad面向商业的言论和平台对专业化的严格管理，我认为，平台将用户推广到传统媒体行业作为可利用的劳动力的努力，可以为平台如何以及为什么为用户构建专业化提供重要的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Critical Studies in Media Communication COMMUNICATION-

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Critical Studies in Media Communication (CSMC) is a peer-reviewed publication of the National Communication Association. CSMC publishes original scholarship in mediated and mass communication from a cultural studies and/or critical perspective. It particularly welcomes submissions that enrich debates among various critical traditions, methodological and analytical approaches, and theoretical standpoints. CSMC takes an inclusive view of media and welcomes scholarship on topics such as • media audiences • representations • institutions • digital technologies • social media • gaming • professional practices and ethics • production studies • media history • political economy. CSMC publishes scholarship about media audiences, representations, institutions, technologies, and professional practices. It includes work in history, political economy, critical philosophy, race and feminist theorizing, rhetorical and media criticism, and literary theory. It takes an inclusive view of media, including newspapers, magazines and other forms of print, cable, radio, television, film, and new media technologies such as the Internet.