{"title":"The power of social media analytics","authors":"Weiguo Fan, Michael D. Gordon","doi":"10.1145/2602574","DOIUrl":null,"url":null,"abstract":"How to use, and influence, consumer social communications to improve business performance, reputation, and profit.","PeriodicalId":10645,"journal":{"name":"Commun. ACM","volume":"48 1","pages":"74-81"},"PeriodicalIF":0.0000,"publicationDate":"2014-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"518","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Commun. ACM","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/2602574","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 518
Abstract
How to use, and influence, consumer social communications to improve business performance, reputation, and profit.
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