A TISM approach for the analysis of enablers in implementing mass customization in Indian manufacturing units

IF 6.1 3区管理学 Q1 ENGINEERING, INDUSTRIAL

Production Planning & Control Pub Date : 2021-03-29 DOI:10.1080/09537287.2021.1900616

Piu Jain, S. Garg, Gayatry Kansal

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引用次数: 13

Abstract

Abstract Mass Customization is a generic business strategy for organizational excellence and organizations striving for competitive advantage are incorporating MC into their business model. Though research has been done to identify enablers of mass customization, there has been an associated degree of study in conceptual papers while theory-building articles are less in number. Also, less study has been done in the Indian market scenario. The literature show that organizations are apprehensive of their technological potentials and are not taking initiative to transform themselves from conventional mass manufacturing companies to mass customization for emerging market needs. As a response to this research gap, a systematic literature review is conducted on enablers for MC and Total Interpretive Structural Modelling (TISM) and MICMAC analysis is used to develop a framework that illustrates how enablers are placed at different levels and how a particular enabler influences the other or getting influenced. Supporting this insight, a theory for accomplishing mass customization in manufacturing units is established. The theory is verified from experts by structured questionnaire from three Indian manufacturing companies where Mass customization is being practiced. This paper renders a summary of the methodology and specifies its validation in three case study companies. Practices are suggested to reinforce the attainment of mass customization in organizations aspiring to implement mass customization.

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印度制造单位实施大规模定制的推动因素分析的TISM方法

大规模定制是企业追求卓越的一种通用商业策略，企业正在将大规模定制融入到企业的商业模式中，以争取竞争优势。虽然已经进行了研究以确定大规模定制的促成因素，但概念性论文的研究程度与此相关，而理论构建文章的数量较少。此外，对印度市场的研究也较少。文献表明，组织对其技术潜力感到担忧，并且没有主动将自己从传统的大规模制造公司转变为新兴市场需求的大规模定制公司。作为对这一研究空白的回应，对MC和总解释结构建模(TISM)的促成因素进行了系统的文献综述，并使用MICMAC分析来开发一个框架，说明促成因素如何被置于不同的水平，以及特定促成因素如何影响或受到影响。在此基础上，建立了制造单位实现大规模定制的理论。专家通过对三家正在实施大规模定制的印度制造公司进行结构化问卷调查，验证了这一理论。本文对该方法进行了总结，并在三个案例研究公司中对其进行了验证。在有意向实施大规模定制的组织中，提出了加强实现大规模定制的实践建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Production Planning & Control 管理科学-工程：工业

CiteScore

19.30

自引率

9.60%

发文量

审稿时长

6-12 weeks

期刊介绍： Production Planning & Control is an international journal that focuses on research papers concerning operations management across industries. It emphasizes research originating from industrial needs that can provide guidance to managers and future researchers. Papers accepted by "Production Planning & Control" should address emerging industrial needs, clearly outlining the nature of the industrial problem. Any suitable research methods may be employed, and each paper should justify the method used. Case studies illustrating international significance are encouraged. Authors are encouraged to relate their work to existing knowledge in the field, particularly regarding its implications for management practice and future research agendas.