Leadership in product development phase

Abstract

The authors critically analyze the six leadership roles, visioning, climate setting, communicating, managing interfacing, planning, and team building, as identified by G. Barczak and D. Wilemon (1988, 1989) in their exploratory study. Analysis on these roles includes their contents, how leaders portray these roles, and the implications for leadership of new successful product development teams. It is concluded that the identified roles are needed in order to be a successful new technology manager and that the communication role is an underlying link and a basic foundation for the other five roles.<>