Partners or workers? Mexican app deliverers on YouTube and TikTok

IF 2.4 2区 文学 Q1 COMMUNICATION
Gabriela Elisa Sued, Arturo Rodríguez Rodríguez
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引用次数: 0

Abstract

This article seeks to understand how app delivery workers construct their collective identity through the digital platforms of YouTube and TikTok. Said identity construction occurs in the context of the social controversy surrounding their status as workers without labor rights or as independent partners of digital platforms. To this end, we collected 977 videos and their metadata and analyzed them via cross-platform digital methods. The findings reveal that app delivery workers construct their collective identity through the interplay of two factors. The first is the identity narratives created by delivery workers as video bloggers. The second is the recognition narratives created by different associated actors, such as accountants, media, universities and research centers, and content creators. Through these interactions, the narrative of delivery workers as independent partners acquires more algorithmic strength and visibility than those that discuss their status as employees and their lack of labor rights. Audiovisual technology also works as an instrument to reach individual agency and face the precariousness of daily life.
合作伙伴还是员工?YouTube和TikTok上的墨西哥应用程序交付商
本文旨在了解应用交付人员如何通过YouTube和TikTok的数字平台构建他们的集体身份。这种身份建构发生在围绕他们作为没有劳动权利的工人或作为数字平台的独立合作伙伴的社会争议的背景下。为此,我们收集了977个视频及其元数据,并通过跨平台数字化方法进行分析。研究结果表明,应用程序交付人员通过两个因素的相互作用来构建他们的集体身份。首先是快递员作为视频博主创造的身份叙事。第二种是由不同的相关行动者(如会计师、媒体、大学和研究中心以及内容创作者)创造的认知叙事。通过这些互动,快递员作为独立合作伙伴的叙述比那些讨论他们作为员工的地位和他们缺乏劳动权利的叙述获得了更多的算法力量和可见性。视听技术也是一种触及个人能动性和面对日常生活不稳定性的工具。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.80
自引率
7.10%
发文量
98
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