Culture-Driven Patient Recruitment and Retention

Abstract

Culture, not language, is the greatest impediment to enrolling patients in international clinical trials. While language obstacles can be overcome with accurate and timely translation, culture’s impact is often overlooked or disregarded when it comes to generating patient participation. Involving a good translation team in the process and leveraging collaboration between its members and local review teams can overcome these barriers, and can increase the efficiency of recruitment and retention programs.