TargetAd2016

Abstract

The 2nd International Workshop on Ad Targeting at Scale will be held in San Francisco, California, USA on February 22nd, 2016, colocated with the 9th ACM International Conference on Web Search and Data Mining (WSDM). The main objective of the workshop is to address the challenges of ad targeting in web-scale settings. The workshop brings together interdisciplinary researchers in computational advertising, recommender systems, personalization, and related areas, to share, exchange, learn, and develop preliminary results, new concepts, ideas, principles, and methodologies on applying data mining technologies to ad targeting. We have constructed an exciting program of eight refereed papers and several invited talks that will help us better understand the future of ad targeting.