Prerequisite to Design a Health Promotion Intervention with a Social Marketing Approach to Reduce Fast Food Consumption among Students: A Formative Research with Mixed-Methods Approach

Q4 Social Sciences
Asghar Shahdati, Seyed Mahdi Al-Husseini Al-Modrrasi
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引用次数: 2

Abstract

Background and Objective: Increasing the consumption of fast foods among adolescents is one of the challenges for planners and policymakers in the public health field. Identifying behavioral patterns and using appropriate interventions is a way to influence and change these patterns. Aiming to understand the status of fast food consumption, this study was conducted between secondary school students of Yasouj city. Materials and Methods: This is a formative research that used a sequential mixed-methods approach to collect and analyse the data. To collect the data, in quantitative stage, knowledge, attitude, and behavior (KAB) questionnaire, that utilised in social marketing, has been used. In the qualitative stage focused group discussions have been used. For mixed-analysis in both of quantitative and qualitative stages, respectively, the methods of correlation analysis and qualitative content analysis was done using SPSS 22 and MAXQDA 2018. Results: In the quantitative stage, in addition to identify demographic, attitude and behavioral characteristics, the relationship between this variables and fast foods consumption has been determined. These findings indicated a significant relationship between gender, knowledge, attitudes, and mother's education and occupation with fast foods consumption. In the qualitative section, five themes and 20 subthemes were emerged. Five main themes included: Barriers and Motivators, the role of parents, the role of the school's authorities, as well as distribution channels. Conclusion: Through formative research, we can design and implement more effective interventions to health promotion. These findings provide valuable insights for policymakers and social marketers to change the nutritional patterns of students in in down-stream area.
以社会营销方法设计健康促进干预以减少学生快餐消费的前提:一项混合方法的形成性研究
背景与目的:增加青少年快餐消费是公共卫生领域规划者和决策者面临的挑战之一。确定行为模式并采取适当的干预措施是影响和改变这些模式的一种方式。为了了解快餐消费现状,本研究以Yasouj市中学生为研究对象。材料和方法:这是一项形成性研究,使用顺序混合方法来收集和分析数据。为了收集数据,在定量阶段,使用了社会营销中使用的知识,态度和行为(KAB)问卷。在定性阶段,重点小组讨论已被使用。定量阶段和定性阶段的混合分析分别使用SPSS 22和MAXQDA 2018进行相关分析和定性内容分析。结果:在定量阶段,除了确定人口统计、态度和行为特征外,还确定了这些变量与快餐消费之间的关系。这些发现表明,性别、知识、态度、母亲的教育程度和职业与快餐消费有显著的关系。在定性部分,出现了5个主题和20个次级主题。五个主要主题包括:障碍和激励因素、家长的角色、学校当局的角色以及分销渠道。结论:通过形成性研究,可以设计和实施更有效的健康促进干预措施。这些发现为政策制定者和社会营销人员改变下游地区学生的营养模式提供了有价值的见解。
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来源期刊
Health Education and Health Promotion
Health Education and Health Promotion Health Professions-Health Information Management
CiteScore
0.60
自引率
0.00%
发文量
0
审稿时长
18 weeks
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